The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Yahoo: No More Competitor Keyword Bids Containing Trademarks

Yahoo Search Marketing has informed advertisers that it has altered its trademark policy and will no longer allow competitor bids for keywords containing trademarks, starting March 1, according to a post by Jeremy Palmer on ReveNews. According to Yahoo's email to its advertisers, the move is intended "to more easily deliver quality user experiences when users search on terms that are trademarks."

Under the previous policy, Palmer writes, ads would be approved "as long as your competitive comparison was (somewhat) objective and informative…. If your competitive comparison had false or misleading information, they would not be approved. Plus, there was always an option for the trademark holder to dispute the validity of the ad."

According to Yahoo, "advertiser listings that qualify under the reseller or non-competitor information guidelines may be allowed, subject to Yahoo's discretion to accept or reject listings."

Search

Related Topics

Advertisement
Related stories: - Google Again Sued for Trademark Infringement - Geico Warns Competitors about Search Ads - Geico Settles Trademark Suit against Google - Google Chews on Choices after Geico Rulings - Judge Rules against Google in Geico Case - European Search Firm Nixes Use of Some English Brand Words - One of Blind Company's Claims Against Google Thrown Out - New Tool Searches for Brand Use, Infringement in Search Ads

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research