SearchEngineWatch: Yahoo Local Officially Launches

Yahoo started promoting its two-month-old local service prominently on its homepage, pushing the new search site out of beta and into the harsh world of Yahoo's massive traffic ecosystem. Chris Sherman of SearchEngineWatch, who already positively reviewed the beta version, commented that the new site just launched features several improvements. Depending on whether users are searching primarily based on location or product category, the engine uses different algorithms. Interface elements have also been streamlined.