Yahoo will launch two music video services on November 1, illustrating the web's growing influence - and soon-to-be dominance - in music video media, according to a Reuters/Billboard report (via paidContent). One service, focusing on mainstream acts, will daily feature the debut of a music video - mostly world premieres - to be available online exclusively at Yahoo for 24 hours. The other service is StopWatch, which will highlight emerging acts, and each week it will recommend one of three videos based on a user's music-listening history and stated preferences.
With the migration of music to the web, more music videos are being made and watched than ever before. Moreover, more music video viewers are online: About 3 billion music videos were viewed on Yahoo's portal last year, and AOL says it receives 3-5 million music video requests per day at AOL Music.
"MTV is clearly not the place to watch music videos anymore," Yankee Group analyst Nitin Gupta is quoted as saying. "On-demand is really a compelling way to enjoy music videos." MTV itself has gotten into the online act, having launched its Overdrive site and recently begun offering mtvU Uber - online streaming of its campus-based mtvU channel.