BrandRepublic: Yahoo! Hunts Best Amateur Yodeler to Appear in TV ad
Yahoo: Yahoo Yodel Challenge
Yahoo launched a nationwide search for America's best amateur yodelers to star in a new television commercial. Yahoo needs to replace the original yodeler who sued the company for being paid only $560 for his services. The Yahoo yodel is an integral part of the Yahoo brand, as much as Intel's five-note jingle.
Tryouts will be held in eight cities across the nation with 24 winners receiving $10,000 and an appearance in the commercial.