Yahoo continues to develop original content, announcing today that it has inked a deal with The Week, which will provide "The Best of Today's Business," a daily roundup of print and online business news that will appear in Yahoo Finance, reports AdAge. Though it has recently hired individual writers to produce original content for its sites, Yahoo is for the first time partnering with a news medium to provide exclusive content. The financial terms of the one-year deal were not disclosed.

"Advertisers are looking to the online guys like Yahoo and Google and trying to figure out how to spend more money with them," UBS analyst Benjamin Schachter is quoted as saying.

"Here you could argue that there are finance companies that are looking to spend money online, so Yahoo is creating interesting content for them to sponsor."

Yahoo Finance attracted some 10.6 million unique visitors in September, up 11 percent from the 9.6 million visitors in September 2004, according to Nielsen/NetRatings. The Week's site doesn't (yet) generate enough traffic to be tracked by Nielsen.