Yahoo has entered into an exclusive, multiyear web and sponsored search distribution agreement with Hispanic Digital Network (HDN), reports MediaBuyerPlanner. Yahoo will deliver web and sponsored search results to HDN's network of more than 70 Spanish-language media websites.
Visitors to any of HDN's sites, which include digital editions of Miami's Diario Las Americas, Chicago's La Raza, Houston's Semana and San Diego's El Latino, can now conduct searches via a Yahoo search box located at the top and bottom of each portal. In response to queries, users will be served both Yahoo web and sponsored search results.