Online Hispanics tend to be more internet savvy multitaskers than many other demographic groups, writes ClickZ, citing a new study from Yahoo Telemundo and Simmons Research.

Online Hispanics have greater daily media and technology use than the general population in reported hours of daily media and technology use, according to the report, titled "Conexion Cultural/Connected Culture." They spend 50 percent more time with media overall and log a total of 51 hours of total daily activities in a 24 hour period, writes MediaWeek.

Some 14 of those hours are spent with technology - compared with eight hours for the general online population - and 13.5 hours are spent with media, compared with 9 hours for the average web user.

"They are using all these media simultaneously. The internet has really become central to their lives. The television is on all the time in the background, but the internet is a critical part of their daily lives," Michele Madansky, VP of global market research at Yahoo and coauthor of the report is quoted by ClickZ as saying.

Hispanic internet users often view Spanish-language television programs while reviewing English language internet content, creating both an opportunity and a challenge for advertisers, Madansky said.

Online Hispanics are also above the average in owning a cell phone (90 percent versus 79 percent overall), owning a video game console (66 percent vs. 52 percent) and text-messaging (66 percent versus 38 percent).

For the study, Yahoo Telemundo polled some 2,600 18-55 year old web-connected Hispanics who consume Hispanic media, conducted in-home interviews, and had 24 families in three markets compile media usage diaries.