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Yahoo Offering Guaranteed Viewed Impressions | Search Engines Stingier on Organic Traffic | BrightEdge: Poor Mobile Experiences Nuking Site Traffic

Publishing:

Search:

  • Search engines, which provide about a third of traffic going to websites, are steadily reducing the amount of traffic they throw to websites through organic search results, according to Sharaholic. This may be in part due to increased paid activity, a vastly increased redirection of traffic to the search engines' own properties, and even perhaps a movement to long tail links that tend to be tracked less often by the sources such as Sharaholic.

Mobile:

  • BrightEdge released research showing mobile traffic can be depressed by about two thirds when brands don't implement adequate mobile experiences on their websites.

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