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Yahoo May Settle for Poor Man's MySpace

Amidst a number of acquisition rumors is a possible acquisition deal between Yahoo and U.K.-based Bebo.com for approximately $1 billion or more. Drawing from Comscore, TechCrunch reports on how Bebo stands up against MySpace and Facebook.

March '07 data reflects MySpace serves 107 unique visitors per month, eclipsing Facebook's 32 million and Bebo's 13.7 million.
But while Bebo cannot beat MySpace's sheer numbers, it nearly dominates the site stickiness game. Bebo users view an average of 20 pages per day, devoting a great deal of time to the site. Facebook stands about equal to this figure and MySpace falls slightly behind.

Around this time last year Yahoo valued Facebook at $1.6 billion, and according to Comscore, Bebo is about the size today as Facebook was then. A $1 billion sale would set a $73 price tag over each unique visitor, a slight discount over the per-user cost Yahoo would have paid for Facebook's social network.

Tech Crunch points out that while Facebook and MySpace are better options in terms of sheer size, neither are available to Yahoo, putting Bebo in the position of third runner-up.

However, Hitwise recently reported that US-based visits to MySpace increased by 70 percent between April 2006 and 2007, a figure dwarfed by Facebook's 126 percent increase. Bebo beat both with a 184 percent growth spurt.
The Comscore comparison chart for the three companies, based on worldwide data:

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