The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Yahoo, Google Race to Bring Search to In-Car Navigation Systems


Need movie tickets
with those directions?

Google and Yahoo have signed respective deals to improve in-car navigation services with search and commercial capabilities.

Yahoo's announcement expands on its partnership with Navteq. It will provide Yahoo Maps on devices in the 72 countries where Navteq operates, enabling users to get directions and conduct local searches.

Google inked a deal with Magellan that enables access of Google Local Search on navigation devices. The function will appear on Magellan 5340 devices, which operate on cellular connections.

Google Local Search provides local information, including business locations, movie listings and traffic updates.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research