Bad clicks. Bad, bad clicks.
Yahoo and Click Forensics have announced a partnership in the fight against click fraud, reports CNET.
Per the terms of the collaboration, Yahoo will provide data on click fraud rates and Click Forensics will send advertiser feedback Yahoo's way.
What Yahoo won't be sharing is how it detects click fraud in the first place. Releasing that information could empower fraudsters to find loopholes.
One apparent goal of Yahoo's is to create a standard definition of what constitutes as click fraud. But to do that, it would need participation from Google and other competitive search engines. Such a coalition doesn't seem likely, according to a Google spokesperson commenting on the announcement.