Wii Flickr photo
on wii.yahoo.com

Yahoo will build individual websites around 100 entertainment brands this year, pulling together content scattered across various Yahoo properties in the process, according to the New York Times.

The "Brand Universe" concept is aimed at creating online destinations for fans to hang out around their favorite movies, television shows, bands, celebrities, games and other types of entertainment. The sites will have Web 2.0 traits like messageboards, Flickr photos, del.icio.us links, and content from Yahoo answers, as well as video content and buyer's guides.

The sites would be supported by advertising and will share revenue with the brand owners.

Yahoo has already built a site around the Nintendo Wii, which recorded 1.2 million pageviews in November, according to ClickZ. It also plans to roll out sites around Harry Potter, videogames Halo and the Sims, TV shows "The Office" and "Lost," and the Transformers franchise.