Capital One has awarded its 10 million pound U.K. direct and digital marketing accounts to WWAV Rapp Collins without a pitch, reports Brand Republic (via MediaBuyerPlanner). WWAV won the direct portion of the business after Capital One appointed the AAR to conduct a review in July; the review was canceled when WWAV was appointed after chemistry meetings. WWAV Rapp Collins Digital was then asked to pitch for the digital account.
Competing agencies were not disclosed. The move brings the client's direct and digital marketing into the same network as its advertising account, which was moved from McCann Erickson to DDB earlier this year.