For the first time, the Wall Street Journal's online edition earned more money than either its paper equivalent or its Barron's weekly, according to Poynter Online. Subscriptions were up 5.2 percent for the quarter to 731,000 - not a terribly high rate, and one that includes all the people switching from paper to digital.

A BusinessWeek piece covered comments from major newspaper executives that indicate the industry is no longer positing its business model against that of internet news delivery.

Reading the writing on the wall, most seem to be attempting to absorb as much online revenues as possible.