The Wall Street Journal Online continues its bid to entice new advertisers; it will hold an Open House November 7-12, during which nonsubscribers will be able to access the entire site with no subscription fees or registration required, BtoB Online reports (via MediaBuyerPlanner). Sprint Nextel and other "major blue-chip advertisers" will be the open house sponsors on different days.
An online ad campaign promoting the Open House will run on Dow Jones outlets - Wall Street Journal and Barron's, for example - and more than a dozen websites, including Bloomberg, NYTimes.com, Reuters and Washingtonpost.com.
WSJ.com, the largest paid subscription news site on the web, has 764,000 paid subscribers, an increase of 9 percent compared with last year.
