With its soft launch Saturday of its first homepage redesign since 2002, the online edition of the Wall Street Journal intends to add new personalization features and become easier to use, writes B2B (via MediaBuyerPlanner). The redesign introduces My Online Journal, which lets subscribers receive personalized news in a full-page format and add up to 10 columnists, companies and industries to their homepage.

Previously, personalized news was limited to a scrolling box on the right side of the page and limited to only five personalized options. WSJ.com will reveal more new personalization and search features over the coming weeks.

"We want to provide readers with a very clean and fast way to get to information, whether they trust our judgment, their own judgment or a combination of both," said the managing editor of WSJ.com, Bill Grueskin. "Increased usage should mean more ad revenue."