The European and Asian editions of the Wall Street Journal will adopt a tabloid format in October, and the move will also include a repositioning of the paper's advertising sales, print and online, reports MediaWeek. Advertisers will be able to book global campaigns in a single deal coordinated by the WSJ's New York office. WSJ will also launch a weekend edition for U.S. subscribers in September.
The current editor and associate publisher of the paper in Europe, Frederick Kempe, will go to New York as assistant managing editor responsible for international operations for both the print and online editions outside the U.S.
A WSJ spokesman described the move as an "aggressive step to offer advertisers increased access to the Journal's unparalleled audience by combining both print and online platforms, and shifting to a compact format."
