DM News: Dow Jones Adds Online Circulation to Print Journal

The Wall Street Journal started reporting its online subscribers as part of its paper's circulation. The new Audit Bureau of Circulation went along with the effort, counting many of the 686,000 paid online subscribers as additions to the 1,800,000 print readership. Discounting duplicate people and subscriptions (both print and online) that are steeply discounted, ABC reports that the Journal has a circulation of 2,091,000 - its highest since it was founded in 1889.