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WSJ Joins FreeRange Mobile Publishing Platform


WSJ on BlackBerry

Today FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network. The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices.

Content is drawn directly from websites, making it unnecessary to maintain a separate mobile content management system. Ads are automatically delivered and stored on mobile phones.

Last week, news agency Agence France-Press (AFP) began syndicating content to mobile readers via CellySpace, following in the steps of the Associated Press, which launched a mobile news network in May. The Olympics were also covered heavily across handhelds this year, generating significant traffic from North Americans and Britons.

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