Plenty of names beneath
such a small acronym
Online TV spot buying platform Spot Runner could be the next acquisition for WPP Group, reports The New York Post.
Spot Runner allows advertisers to create TV spots targeted by demographic or geographic locations, with customized information inserted automatically wherever the spot runs.
Video and ad network VideoEgg, mobile marketing shop JumpTap, and social media monitoring firm Visible may also be WPP Group acquisition targets.
The speculation was born after WPP chief Sir Martin Sorrell said one purchase or more may be in the near future.
WPP Group already owns online ad company 24/7 Real Media, which it acquired last May. Refinery, an interactive agency, was also purchased last year.
