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'Worst Ad Ever' Makes Cyber Lion Top Ten

Brand Republic: Ginsters great use of translating traditional creative

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MSN is milking its sponsorship of the Cyber Lions by releasing the top ten online ads of the year one at a time. Starting off its top-ten list is "The Worst Ad Ever," a viral spot done for U.K. food brand Ginsters by Dare.

The spot uses Flash to effect a Monty Pythonesque series of non sequitor scenes, culminating in the message that its ad is so terrible only because they put all their available funds into the food.

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