Worldata is the new exclusive list manager of four lists, which collectively total more than 600,000 business-to-business professionals, writes BtoB Online (via MediaBuyerPlanner). The lists include BBC Research, IBM's Power Architecture e-Newsletter, Asset Protection Executive magazine and Contemporary Long Term Care magazine.
The market research company BCC Research is the largest list, bringing Woldata more than 500,000 names. Name Finders previously managed the list.
DirectMedia was the previous list manager of Contemporary Long Term Care. The Asset Protection Executive list and IBM's Power Architecture list are new to the market.
