AdAge: Woot! It's a New Online Marketing Concept

AdAge found an internet media company it likes: a firm aiming to bring home shopping channel-type content to the web. Woot, the website equivalent of a daily infomercial, is reported to have more than 25,000 daily visitors looking to see what the "daily item" might be. The site seems like a step-brother of Gizmodo.com, perhaps the one that grew up in Boca Raton with direct marketing parents.