Womens Forum and Glam:
A match made in politics
The Womens Forum has formed a partnership and syndication agreement with Glam Family.
Glam Media created Glam Family last month, supposedly in response to ad agency demand. Mike Meyers, former President of SheKnows.com, oversees the new vertical as VP and GM.
The Womens Forum is a collective of 40 femme-targeting websites that together serve 6.7 million unique visitors per month. It covers topics from finding the perfect manicure to defining good manners, and targets the "busy mom, career-blazer, or superwoman trying to do it all."
"Glam Media's sales force, agency relationships and vast knowledge of women's marketers are exactly what we need to take Womensforum.com — already the fourth-largest Family property — to the next level. Joining forces with Glam Media will prove to be an unparalled combination," said president and co-founder Jodi Beck of the Womens Forum.