W+K's Portland Offices

Former Senior VP at Carat Fusion Renny Gleeson will join independent Wieden + Kennedy's Portland, Ore., headquarters next week as global director of digital strategies, a new position.

"The agency doesn't want digital to be just another media function," Gleeson is quoted by AdWeek as saying. "One the great advantages of the agency is its independence, with none of the issues of holding companies. And their creative speaks for itself. So if anyone has the chance to do it right, it's them."

With a background in the fine arts, Gleeson traded junk bonds for a time before creating online games for Pathfinder Network (later, AOL/Time Warner).

Wieden's key clients include Electronic Arts, Nike and Starbucks.