Infoworld: AltaVista puts on new face to lure users, advertisers

But while the company is trying to minimize users' pop-up ad ire, it is still courting advertisers with new promotional slots on its page, ads linked to user searches, seasonal promotions and other offerings.

"We believe that the more focused advertising becomes, the less intrusive and more effective it is in the search environment," AltaVista Chief Revenue Officer Jeff Lehman said in a statement.

Am I the only one to find that CRO job title corny? What are the other guys supposed to do, waste the company's money? Anyway, here are Altavista's Advertising Opportunities. Why there's still no self-service option for keyword-based campaigns eludes me.