In preparation for the fall season, NBC is reconfiguring its online video player - both for new shows and new ad formats, reports Adweek.
While pre-roll ads will remain plentiful, the new player is also geared to exploit new ad opportunities. Formats may take the form of a spot that runs in the player with a banner ad next to it, bringing the viewer to more product information.
The ad formats are meant to be as non-disruptive to the viewing experience as possible, while giving advertisers plenty of exposure. It's also meant to go beyond the pre-roll format and expand on more interactive opportunities.
The new player is a separate venture from NBC's partnership with News Corp for Hulu, where programming from both partners is expected to be available.
