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Wireless Group to Spend $100MM, Starts Review

AdWeek: CTIA Reaches Out to 4 N.Y. Agencies

The Cellular Telecommunications and Internet Association reportedly plans to spend about $100 million in media. It initiated a review among four agencies to pick up the account, including Kirshenbaum Bond & Partners, BBDO, McCann-Erickson and Ogilvy & Mather. Judging from the mix of agencies, they aren't planning on using wireless media.

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Wireless Group to Spend $100MM, Starts Review

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