She'll be a Jedi yet

UK parents say social gaming platforms like the Nintendo Wii have a positive influence in their homes: facilitating peer bonding and encouraging children exercise, according to a new TNS Technology survey, MarketingCharts writes.

Below, some results from the study:

• Social gaming promotes bonding among kids - 52 percent of all users and 64 percent of parents with 16-17-year-olds say so.
• Families now like to play social games together - 60 percent of parents surveyed and 68 percent of those with 10-15-year-olds say so.
• Playing Wii makes users feel more active than traditional videogames - 69 percent of all Wii users surveyed agreed.
  • 66 percent of parents with children age 10-15 say the Wii encourages children to exercise.
  • One-fifth of 16-24-year-olds would consider giving up their gym membership if they played the Wii regularly.

  MarketingCharts has more tidbits from the study.