No time like now for a Heiny

Heineken has just withdrawn its US-based creative and advertising responsibilities from the Berlin Cameron camp.

Wieden & Kennedy will be steering the ship in its place, and all without a review, Advertising Age reports.

Berlin managed the 2006 launch of Heineken Premium Light, which in its first year became one of the top 10 beer imports.

Wieden's last foray into beer consisted of the Miller High Life campaign, which ran between 1998 and 2005.