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Wi-Fi Calling Attracts New Blood to T-Mobile


Network jumping with T-Mobile

Though it hasn't got the sex appeal of the iPhone on its side, T-Mobile is wrangling new customers in nonetheless, thanks to its T-Mobile @ Home service, unveiled last summer.

The service allows mobile users to make wi-fi calls via T-Mobile hotspots.

According to BusinessWeek, 45 percent of @ Home subscribers are new to T-Mobile.

Related Topics

user experience
wireless marketing
research & stats
signs of what's to come
broadband
loyalty & retention
telecom

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