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Who Figured? Kids Like Math More Than Reading, Writing

Asked to pick their favorite subject in school, 25.4 percent of children age 6-11 choose math, according to data from Mediamark Research Inc. (MRI), reports MarketingCharts.

Art is a close second, with 22.7 percent of children naming it as their favorite subject; reading makes a distant third, with only 12.4 percent selecting it; and writing/English is the top subject among only 4.2 percent of children, MRI found.

Gender plays a role in what subject children identify as their favorite, according to the study:

  • Boys are more likely to pick math as their most-preferred subject: 28.9 percent of boys versus 21.6 percent of girls.
  • Whereas 26.7 percent of girls say their favorite subject is art (making this the top choice among girls), while only 18.9 percent of boys like art the best.

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Age also seems a factor in children's attitudes toward school subjects, the study found:

  • For instance, the percentage of children who say science is their favorite subject increases with age: from 7.9 percent of children 6-7 years old saying it is their favorite subject, to 13.5 percent of children 10-11 years old saying so.
  • However, interest in music declines as children get older, with 12.2 percent of children 6-7 years old saying it is their favorite subject, and only 6.2 percent of children 10-11 years old identifying it as their favorite.

"Given the well publicized - and often controversial - topic of women's assumed math aversion, it's interesting to see how well girls respond to math at the very beginning of their education," said Anne Marie Kelly, VP of Marketing & Strategic Planning at MRI.

"Conversely, it's worrying that these data show a decreased interest in reading as children age. Be that as it may, the data do demonstrate that age and gender have a lot to do with how children respond to subjects."

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