ClickZ: W3 Data Acquires 411.com

Joining in the consolidation festivities, the parent company of WhitePages.com is buying out 411.com. WhitePages.com, owned by W3 Data, typically gets 6.5 million unique visitors a month, according to comScore. 411.com gets only about 400,000 unique people a month, but its domain name and brand recognition is quite large. Together, the sites expect to get about 5.2 percent of the at-work audience, ranking it the 68th largest reach footprint to businesses.