Rumors are intensifying that Facebook is getting ready to step into the mobile ad space. A news report by Bloomberg, citing unnamed sources, said that the company is considering putting Facebook's Sponsored Stories ads within the mobile News Feed.
This is hardly the first time Facebook has teased the mobile community with hints of a new offering–many are still waiting for a Facebook phone.
Perhaps the most interesting move Facebook has made in this direction came this past summer when Facebook asked some developers to build versions of their applications for the HTML5 standard with the end goal of selling virtual goods—news that again was leaked by unnamed sources in a Bloomberg news report.
While You are Waiting
Facebook, however, appears to be closer to rolling out ad formats that are less sexier, but more utilitarian than a mobile offering. Bloomberg’s sources also say that Facebook could postpone the mobile ad offering.
The company is testing a new premium ad offering that allows pages to post a coupon to their fans and then use that post as an ad unit on the Facebook homepage, Inside Facebook reports.
Users who see the ad or the page post click on the "Get Coupon", which is then posted to his or her Wall. The coupon arrives via email and the user also has the option to share it with friends, Inside Facebook says.
Does It Play with Local Pay-Per-Lead?
This type of ad format may be more appreciated by smaller companies than a mobile option– especially small companies seeking an edge in their local markets. Local pay-per-lead advertising poised for growth with this group–which already favor Facebook above other platforms, according to a survey by MerchantCircle.
61% of survey respondents say they would purchase leads, while a significant amount of small businesses in the home improvement (40%), construction (38%), and automotive (33%) industries also indicate a willingness to do so.