CNET: Adware maker WhenU 'exploring' options

WhenU's founders are reportedly looking to get out, seeking a deal that would pay them about $30 million and add another $20 million in working capital for the adware firm. WhenU distributes software like BearShare for free in return for users installing software on their computers that displays advertising when they go to particular web locations. The firm acknowledged hiring the Perseus Group to explore options.

Fellow adware maker Claria recently announced its own plans to sell a stake in an initial public offering.

Both firms have been saddled with lawsuits over trademark disputes with competitive advertisers and publishers, and their adware business model has been challenged as unfair or intrusive by a few state legislatures.