MediaPost: WhenU Unveils New Ad Format To Lure Pop-Up-Weary Advertisers

WhenU today launched a new platform that lets pop-ups appear without the extra browser window. Ads can appear over or under web site content in customized shapes. Billed as a "Desktop Product Placement Platform," WhenU hopes that the format will prove more user friendly and less apt to attract customer annoyance at intrusive interruptions to normal surfing.