Adware firm WhenU.com said it has closed a $15 million financing deal with Trident Capital as part of a $35 million round of financing, including $20 million received in April from ABS Capital Partners, reports AdWeek. WhenU said it would use the financing for product development and day-to-day operations. Trident managing director Venetia Kontogouris will join WhenU's board of directors. The new announcement came after last week's court ruling that WhenU pop-ups did not infringe on 1-800 Contacts trademarks. WhenU has improved its disclosure practices in the past year, labeling each ad with its own brand and the software program with which it was bundled.