Looking at the consumption of media by accumulated total minutes is less accurate than looking at how Americans spend time with various media, including media multitasking habits, time of day, day of week, and location, MediaWeek writes
(via MediaBuyerPlanner). According to a new study from Ball State University's Center for Media Design, consumers paid significant attention to magazines when used in conjunction with radio, TV, and the internet. Newspapers ranked second.

Nearly half of all magazine consumption takes place with the TV on, as well, while more than half - 51.6 percent - of all newspaper time takes place with the TV on.

Magazines also show heavier readership on Mondays and Fridays, while newspaper readership is highest on Sundays. TV, radio and internet exposure is lowest on weekends.

Complete results of the study are available here (PDF).