For those who wonder how giants like Google spring up, seeming out of nowhere, to cast their massive shadows upon the world as we know it, John Battelle provides an engrossing narrative in his upcoming book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, to be published in September. An excerpt from it in Wired begins with "It began with an argument." Battelle, a Wired cofounder, goes on to detail the early days of "when Larry met Sergey" - and the founding of Google. A fun glance back.