Chimps and viral campaigns seem to go together like monkeys and bananas. Last month, Cramer-Krasselt's Monk-e-mail, created for job search site CareerBuilder.com, emerged as an internet viral phenomenon. Since then, more than two million Monk-e-mails - which feature the chimps from the popular Super Bowl ads - have been viewed and sent by visitors of CareerBuilder.com, writes YahooNews. And ads created for the Suburban Auto Group by R-West of Portland, OR, are still driving traffic to the auto dealer's site although they were released two years ago.

Today, Poynter's Al Tompkins calls the series "the funniest things I have seen in a long time." The "Trunk Monkey" ads - five video spots touting a fake product called "trunk monkey" for the Sandy, OR, dealer of Fords, Chevys and Suzukis - aired on local network as well as on www.suburbanautogroup.com. Each ad spoofs the vigilance of a trained chimp, hiding in a car trunk, that protects people and their vehicles, sometimes violently.