Press Release: Marx Toys' New Product Line To Enhance America Online's Instant Messaging Experience
Forget space travel, this is what proper innovation is all about. Marx Toys has developed Bugs Bunny and Daffy Duck IM buddy toys that interact with computers, enabling them to speak IM messages. The toy can also be physically moved by the IM sender.
If that's not exciting enough, there is also a marketing angle to this. These toys are being launched to tie in with the promotion of the Looney Tunes movie that is due out in September.
