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MARKETING JOBS

What Would Marketers Do If They Had More Money

B2BMarketingBiz: If Your CEO Gave You $50,000, What Marketing Tactics Would You Spend it On?

So here's what your peers would be up to if some extra budget came their way this year:

Here are the top seven tactics that marketers seeking a safe investment volunteered to spend their $50,000 on:

1. Direct postal mail

2 & 3 (tied). Telemarketing and email

4. Search engine marketing

5. PR

6. Revamping current Web site

7. Webinars

Here are the seven tactics that marketers most yearned to test out, if they didn't have to worry as much about the bottom line right away (note that telemarketing didn't even make the list):

1. Search engine marketing

2. Email marketing

3. Webinars

4. Revamping current Web site

5. Direct postal mail

6. Launching an email newsletter

7. PR

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