MediaPost: What Annoys You?

Masha Geller reports today on a study done by Paul DeBraccio of Interevco. He asked 600 of us in this industry, this question, "What do you think has been the Red Herring in the Online Ad Industry?" (Read the article for the answer)

This study also found the things we talk about every day (branding versus direct, banner/pop up debates, reach and frequency, etc.) are the very things respondents thought were a waste of time.

So why do we keep talking about them?