Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely.

If a Twitter posts contains one or more of these words, the writer is most likely a woman, finds a study from researchers at the Mitre Corp.

Http and Google.

If those words are used in a post, the writer is likely a man.

By targeting specific words, researchers were able to guess the gender of the Tweeter 66% of the time. If they examined the whole steam of tweets, the accuracy jumped to over 75%.

The paper, "Discriminating Gender on Twitter," is being presented this week at the Conference on Empirical Methods in Natural Language Processing in Scotland, Fast Company says. The findings, while good for more than a few gender-based jokes, also deliver powerful data to marketers. Fast Company reports on rumors that Twitter is working on similar demographically identifying algorithms internally.

LinkedIn's Overused Buzz Words

Such studies based on social media data are proliferating, with contributions from both researchers and the social media channels themselves. Last December, LinkedIn suggested its users stay away from overused buzz words in resumes — words it identified after surveying the profiles of its 85 million members. They are: 1. Extensive experience 2. Innovative 3. Motivated 4. Results-oriented 5. Dynamic 6. Proven track record 7. Team player 8. Fast-paced 9. Problem solver 10. Entrepreneurial

What You Really Say in a Status Update

Facebook conducted a similar survey, examining how status updates are worded and what that word use says about the user. It found that…

Younger people:

• Are more opt to express negative emotions such as anger as well as swear more.

• Talk about themselves and use such pronouns as "I" or "my" more often.

• Talk more about school.

Older people:

• Write longer updates.

• Gravitate towards standard English, using prepositions and articles.

• Talk about their families and other people.

Popular people:

• Use the pronoun "you" more as well as other second person pronouns.

• Write longer updates.

• Talk about sports and music.

• Stay away from talk about their families and are less emotional overall.

• Use fewer past tense verbs as well as words related to time.

Ads that Mistakenly Out a Gay User

Such targeting, however, could have unforeseen consequences especially when advertisers get in the mix - and there are sensitive, personal issues at stake. Namlely, Facebook ads could mistakenly 'out' a gay user. AllFacebook pointed to a study by Microsoft and Germany's Max Planck Institute that looked at results stemming from six fake profiles that were created: two straight men, two straight women, a gay man and a lesbian. Otherwise their data was the same - they were portrayed as 25 and living in Washington, DC.

Ads shown on the lesbian profile only differed slightly from the straight women - but the ads displayed on the gay man’s profile differed substantially from those on the straight men's profiles. "This occurred not just with specifically gay content, such as an ad for a gay bar, but also with ads where sexuality was not part of the content," AllFacebook said.

Furthermore, half of ads targeted to gay men didn't mention the word "gay" in the text, so a user would have no idea that he had been targeted on the basis of sexuality, it continued. "Yet by clicking it he would reveal to the advertiser both his sexual-preference and some kind of" personal identification, such as IP address, or email address if he signs up on the advertiser’s site.