Bridezilla bride goes ballistic

Women's cable network We TV has redesigned its website to attract daytime viewers, specifically homemakers and young brides.

The redesigned site includes clips for shows like Bridezilla and Secret Lives of Women; as well as game shows like She Got Game, and quirky online series Puppy Weddings.

Content is tailored to the "daytime television" audience, which traditionally consumes talk shows, game shows, court TV and soap operas.

We TV also plans to add a budget manager to the website, and tips for single women, brides-to-be and expectant mothers. It is working with a handful of bloggers to create content for those topics.