At first glance they don't appear to be commercials for the fast-food chain, but YouTube users have discovered that Wendys is behind three videos recently uploaded to the video-sharing site. Not everyone is thrilled with the news.

Wendys uploaded three videos to YouTube on Oct. 20 titled "Molly Grows Up," which shows a girl ordering her first 99-cent Junior Bacon cheeseburger and Frosty; "Are You Popular?," which takes place in a high-school cafeteria and shows boys talking about how popular certain girls are, and "Frosty vs. Fries," which is an animated action film, MediaPost reports. None of the videos specifically mentions Wendys, instead saying they are presented by the "Better Value Bureau" and including a link to www.bbv99.com, a website for Wendys 99-cent menu.

As might be expected, the videos are receiving some backlash from the YouTube community. Of the three videos, "Molly Grows Up" has easily the most views, at over 500,000. So far the video has over 300 comments, with some users loving it and others denouncing it as a thinly veiled ad for Wendys.

Spokesman Denny Lynch explained that the point of the videos "is to reach younger consumers, and do it in a way that provides entertainment values and humor" - and so Wendys is happy about the number of views that "Molly Grows Up" is receiving. However, it is also receiving angry comments from YouTube viewers, and so far has a rating of only 2.5 out of 5 stars, raising the concern that the attention isn't necessarily resulting in customers' having a positive brand interaction.