Coca-Cola, in search of a new "big idea" since CEO Neville Isdell announced a Manifesto for Growth last year, will launch its new campaign in March, BrandWeek writes (via MediaBuyerPlanner). The new motto, "Welcome to the Coke side of life," will be altered according to the execution; another execution, for example, might say "Live on the Coke side of life."

According to Mary Minnick, head of marketing strategy and innovation, other forms of media besides TV will play an important role in advertising.

Promotions will include four billion codes on caps and packages; the iCoke site will also play a central role in Coke's 2006 plans.