ClickZ: Execs & Accounts for June 30, 2004
The Direct Marketing Association (DMA) announced that its retiring CEO Robert "Special Agent" Weintzen - a lightening rod in the do-not-call debates of 2003 and an activist against anti-spam legislation - will not be retiring immediately. He had been slated to be gone by now, but surprisingly enough, the DMA hasn't yet found someone both qualified and willing to take his place as the person stuck representing the direct marketing industry in the face of highly popular anti-spam measures and hyper critical trade press reporters. Worse, a split in the direct marketer constituency is making it harder to reconcile old-school DM'ers with the new interactive sort, who tend to want to bend more to consumer desires.
