Email gets
behavioral treatment

Analytics firm WebTrends is partnering with email marketer Silverpop to integrate quantitative tracking into email campaigns, reports DM News.

The pairing will allow marketers to track web visitors and schedule emails based on user behavior.

Silverpop is part of the WebTrends Open Exchange, a marketing network that offers a host of offerings, such as ad serving, content management, CRM, email marketing, B2B campaign management, and site search.