Internet Retailer reports that a shopLocal.com study showed that 70 percent of people who find items online only to purchase them offline say they are doing this more often than they used to. About half say they will do it more in the coming year than they did last year. About a third say they will increase their online shopping. The average buyer bought five items in-store at a median total price of $400. Online, they bought just three items for a total of $250.